Investment Landscape of Figure AI: A Comprehensive Analysis of Key Investors and Strategic Funding Rounds
Introduction
Figure AI has emerged as a pioneering force in the development of AI-powered humanoid robots, attracting significant attention from leading technology investors and venture capital firms.
This article synthesizes a detailed examination of Figure AI’s funding history, major investors, and the strategic implications of these investments.
Early-Stage Funding and Foundation
Figure AI’s journey began in 2022 under the leadership of CEO Brett Adcock, a serial entrepreneur with prior successes in founding Vettery (acquired by Adecco Group for $100 million) and Archer Aviation, a publicly traded eVTOL company.
The company’s initial funding rounds laid the groundwork for its rapid ascent.
In May 2023, Figure AI secured $70 million in Series A funding at a $500 million valuation, led by Parkway Venture Capital.
This early investment enabled the company to advance its prototype development, particularly the Figure 01 humanoid robot designed for logistics and warehousing applications.
While specific Seed Round details remain less documented, corporate filings suggest an initial $100 million Seed Round involving investors like Bold Capital Partners.
Breakthrough Series B Funding
$675 Million at $2.6 Billion Valuation
The company’s February 2024 Series B round marked a watershed moment, with $675 million raised at a $2.6 billion post-money valuation.
This landmark funding attracted an unprecedented consortium of technology leaders
Microsoft - Strategic partnership for Azure AI infrastructure integration
OpenAI Startup Fund - Collaboration on multimodal AI model development
NVIDIA - GPU technology partnership for robot inference capabilities
Amazon Industrial Innovation Fund
Logistics and supply chain expertise
Jeff Bezos (via Bezos Expeditions) - High-profile individual investment
Intel Capital - Semiconductor and edge computing collaboration
Align Ventures & ARK Invest - Deep tech-focused venture capital
This capital infusion directly supported three strategic initiatives: scaling AI training pipelines using OpenAI models, expanding manufacturing capabilities for mass production, and recruiting top robotics engineers from institutions like Boston Dynamics and Tesla.
The investment coincided with Figure AI’s first commercial agreement with BMW Manufacturing to deploy humanoids in automotive plants, demonstrating investor confidence in near-term commercialization.
Strategic Partnerships Driving Investment Value
The Series B round’s unique value proposition extended beyond capital, incorporating technology partnerships that accelerated Figure AI’s roadmap.
The OpenAI collaboration proved particularly significant, combining Figure’s bipedal robotics expertise with advanced language reasoning capabilities.
Microsoft’s involvement through Azure cloud services created an integrated AI development ecosystem, while NVIDIA’s contribution of RTX GPU modules enhanced onboard processing power for the Figure 02 model.
Concurrent with funding announcements, Figure AI revealed its Figure 02 prototype in August 2024 - a 5’6”, 70kg humanoid with 20kg payload capacity and 5-hour operational endurance.
Investors specifically cited the robot’s 16-DoF hands (capable of manipulating 25kg objects) and multimodal sensory integration as key differentiators justifying the valuation premium.
2025 Funding Prospects
$1.5 Billion at $39.5 Billion Valuation
As of February 2025, Figure AI is reportedly negotiating a $1.5 billion funding round that would catapult its valuation to $39.5 billion.
Led by existing investors Align Ventures and Parkway Venture Capital, this prospective investment aims to support Brett Adcock’s ambitious plan for 100,000 robot deployments within four years.
While terms remain unconfirmed, the 15x valuation surge in twelve months reflects:
Successful BMW pilot program yielding 34% efficiency gains in parts handling
11 patent filings for proprioceptive actuators and energy-dense battery systems
LOIs from three Fortune 500 manufacturers for warehouse automation solutions
Morgan Stanley analysts attribute this investor optimism to humanoids’ “open-ended task capabilities” surpassing traditional single-function robots, with Figure AI capturing 62% of the nascent humanoid automation market.
Investor Motivations and Sector Implications
The composition of Figure AI’s investor base reveals strategic priorities across the tech industry:
Microsoft/OpenAI
Securing foothold in embodied AI deployment
NVIDIA/Intel
Driving demand for edge AI processors
Amazon
Optimizing fulfillment center operations
ARK Invest
Betting on disruptive automation technologies
Notably, Jeff Bezos’ participation through Bezos Expeditions follows his $1 billion investment in Agility Robotics, suggesting a portfolio approach to humanoid automation.
Parkway Venture Capital’s continued lead position across multiple rounds underscores their conviction in Adcock’s “time-to-market” execution strategy.
Conclusion
Redefining Industrial Automation
Figure AI’s funding trajectory—from $70 million Series A to potential $39.5 billion valuation—illustrates the explosive demand for general-purpose robotics solutions.
With strategic investors providing both capital and technical resources, the company is poised to overcome key challenges in mass production and AI integration.
As manufacturing giants like BMW validate the technology’s commercial viability, Figure AI represents a paradigm shift in how industries approach labor automation.
The forthcoming funding round, if finalized, will likely cement its position as the dominant player in humanoid robotics, with profound implications for global supply chains and labor markets.
