Chip market to boost smartphones or vice-versa
Introduction
The emergence of AI-enabled smartphones is poised to become a significant growth driver for the semiconductor industry, potentially offsetting the impact of slowing data center investments. This trend is reshaping the chip market landscape in several key ways:
Market Projections and Growth
By 2028, over half of new smartphones are expected to feature generative AI capabilities. IDC forecasts that AI smartphone shipments will grow exponentially:
364% year-over-year increase in 2024, reaching 234.2 million units
912 million units by 2028, representing a 78.4% CAGR from 2023 to 2028
This rapid growth is outpacing the AI PC market, with AI smartphones expected to ship more units in 2024 than AI PCs will by 2027.
Impact on Chip Demand
The rise of AI smartphones is creating new demand for advanced semiconductors:
Bleeding-edge fabs may need to increase output by 25-35% between 2023 and 2026 to meet demand
This could require 4-5 additional bleeding-edge fabs, costing $40-75 billion
Major chip manufacturers are already developing specialized SoCs for AI smartphones, including:
Apple A17 Pro
MediaTek Dimensity 9300
Qualcomm Snapdragon 8 Gen 3
Samsung Exynos 2400
Industry Outlook
While the potential slowdown in data center spending poses risks, industry leaders see AI smartphones as a promising counterbalance:
Doug Lefever, CEO of Advantest (an Nvidia supplier), believes AI smartphones could help the semiconductor industry avoid a “vicious” recession
The shift towards AI phones is driving innovation and diversification in the chip sector
However, challenges remain
Current demand for AI smartphones is still relatively low
Existing AI features may not be sufficient to drive large-scale consumer upgrades
The mid-range and low-end smartphone segments continue to face stagnant demand
Broader Market Implications
The AI smartphone trend is having ripple effects across the tech industry:
Semiconductor companies like Marvell Technology, Micron, AMD, and TSMC have seen share price increases due to optimism surrounding AI chips
The global AI chips market is projected to grow by $389.25 billion from 2024 to 2028, with a CAGR of 68.13%
Conclusion
As the AI smartphone market evolves, it has the potential to sustain growth in the chip sector, even as data center investments fluctuate. However, the industry will need to navigate challenges in the mid-range and low-end segments while continuing to innovate in AI capabilities to fully capitalize on this emerging opportunity.