How does the chatbot function within the Customer Insight Hub
Introduction
The chatbot interface within Lufthansa’s Customer Insight Hub offers two primary functionalities:
Predefined Prompts
Users can quickly generate insights using preset commands:
Summaries on specific topics
Overviews of customer pain points and gains
Reports on customer acquisition and financial performance
This allows for rapid access to standardized information.
Open-Ended Questions
Product and marketing managers can ask custom questions to:
Gain personalized insights into customer experiences
Deepen their understanding of consumer behaviors and preferences
Explore specific aspects of customer feedback
The chatbot leverages the hub’s AI capabilities to process and analyze vast amounts of customer data, providing relevant and detailed responses to user queries.
Conclusion
By offering both structured and flexible interaction options, the chatbot enables Lufthansa’s teams to efficiently access customer insights, facilitating data-driven decision-making and continuous service improvement.